It’s About Danged Time

A friend sent me a link to this brilliant ad campaign for, of all things, tampons. The model in the first ad is actually a former intern at JWT who helped design the concept of the ad campaign. Clearly, she gets it (unlike the idjit who came up with the “have a happy period” tagline, who probably thinks we all dream of the day we can wear white during that time of the month and spin and go salsa dancing). The second spot just nails the American obsession with demographic testing. Funny stuff!